Avery Dennison and Silver Crystal Group , A Game-Changing Partnership Redefining Product Embellishments and Branding
In a groundbreaking move that is set to revolutionize the world of product embellishments and branding, Avery Dennison and Silver Crystal Group have inked a game-changing agreement to acquire the Silver Crystal Group. This strategic partnership will not only bolster both companies’ positions in the market but also enhance their service offerings, ushering in a new era of innovation and excellence.
Avery Dennison Corporation is a Fortune 500 company renowned for its global leadership in manufacturing and distributing an extensive range of products. From pressure-sensitive adhesive materials to apparel branding labels and tags, RFID inlays, and specialty medical products, Avery Dennison has established itself as an industry heavyweight with a strong presence worldwide. The company’s headquarters are located in Mentor, Ohio.
Avery Dennison’s operations are organized into three distinct business segments. The first segment, Pressure-sensitive Materials, focuses on the manufacturing and sale of branded pressure-sensitive label and packaging materials. Their diverse product portfolio includes graphics, reflective products, tapes, and performance polymers. The second segment, Retail Branding and Information Solutions, specializes in the design and development of retail branding and information solutions. Lastly, the Industrial and Healthcare Materials segment caters to the unique requirements of the industrial and healthcare sectors, providing specialized materials tailored to their needs.
The Silver Crystal Group, a company known for its expertise in customizing and applying sports apparel, is a valuable addition to Avery Dennison. This acquisition not only expands Avery Dennison’s service offerings but also strengthens its market presence. By joining forces, the two companies aim to leverage their combined expertise, industry knowledge, and unwavering commitment to quality and service. Together, they will drive growth within Avery Dennison’s high-value external embellishments segment, pioneering new and innovative solutions in product branding, graphics, and trims.
The synergy between the product lines and complementary skill sets of these industry giants is expected to elevate the level of service provided, benefiting a wide range of industries, particularly sports enthusiasts. Michael Barton, Senior Vice President and General Manager of Apparel Solutions at Avery Dennison, expressed his excitement about the acquisition, stating, “We are thrilled to have reached a definitive agreement to acquire the Silver Crystal Group. Together, I am confident we will create a powerhouse that will continue to advance the embellishment category, delivering exceptional value to our key customers and stakeholders at every stage of the journey.”
Adam Crystal, CEO of the Silver Crystal Group, also sees a bright future for this partnership, remarking, “We look forward to the tremendous opportunities that this collaboration brings to the future of the industry. This is a moment of pride for the Silver Crystal Group team and the pinnacle of my business career. It will undoubtedly offer added value to our valued customers and the industries we are committed to serving.”
The transformative transaction is expected to close in the final quarter of 2023. Until then, Avery Dennison and Silver Crystal Group will continue to operate as separate entities, laying the foundation for an exciting future in the realm of product embellishments and branding.
With a vast network of 25 manufacturing facilities, 65 distribution centers, and 25 stand-alone sales offices spanning 32 countries, Avery Dennison and Silver Crystal Group is well-positioned to uphold its commitment to excellence and innovation on a global scale. This acquisition marks a significant milestone in the company’s journey, propelling it to new heights of success and solidifying its position as a leader in the industry.
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